For nearly two decades I've been solving the same problem in different ways: how do you give organizations and small teams real control over their digital presence without needing a developer on speed dial? These are my lab notes, tools, and experiments.
Everything I share comes from building and operating at scale — managing a university's entire web presence while running a platform that serves real clients.
A web services platform for ministries, nonprofits and small businesses. I helped design and continue to evolve the platform — currently midway through a modern refactor featuring AI-powered tools. Hosting, content management, and maintenance so small organizations don't need a developer.
I lead web communications for a 3,000+ student institution — an in-house CMS, news platform, photo asset system, and a team of developers and content managers all working together across campus.
Since mid-2024, I've gone deep on the practical side of AI — building tools, deploying chatbots on production sites, and developing real workflows for institutions and small businesses.
The thread that connects everything: taking messy, complex problems — content governance for 150 editors, platform migrations, AI adoption — and designing the systems, workflows, and structures that make them workable.
Card description goes here. Whatever that might be.
A done-for-you website creation and maintenance service for local businesses, using AI to radically speed up the process. Can one person run a profitable web agency with AI?
Join the waiting list →A choose-your-own-adventure story platform where authors create branching narratives with multiple endings from a single starting point. AI assists the writing process while preserving the author's voice and style.
Learn more →A tool that audits websites for outdated content, broken links, SEO gaps, and accessibility problems. Born from real institutional needs and years of managing large sites.
See the tool →A mobile-first editor that acts as your personal website assistant. Powered by AI with a deep context layer that understands your site's purpose, each page's goals, and every section's intent. Currently in active development, moving beyond MVP toward feature-rich capabilities that may reshape how SimpleUpdates works.
Learn more →Real-time expense tracking with AI that keeps you informed and in control. Your pocket assistant monitors balances, tracks spending patterns, and alerts you before you go negative—giving you peace of mind and helping you stay on track toward your financial goals.
Join waitlist →A beautifully crafted matching game with unique mechanics you've never experienced before. Immersive attention to detail meets smooth gameplay, creating a fun way to explore photography and art. Expected launch: March 2025.
Learn more →Not a blog. Working notes — data, experiments, and lessons from building systems in the real world.
Most organizations don't realize their digital foundation has cracks until something breaks. This assessment helps diagnose where you are, where you want to be, and what's actually standing in the way.